Our food show, Chew, in the 1-2 pm slot, has seen viewership numbers double over the noon-1 pm slot.” Among the multiple genres our programming covers under travel and lifestyle, our food and grooming shows are the most popular. On TLC, our food shows are part of lifestyle and travel, not the white apron and cooking stove type.
Rahul Johri, senior VP and GM, India, Discovery Networks Asia-Pacific, said, “Food has traction.
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What’s so fascinating about food for TV channels? Talk to the channel people and they swear by their food shows. Mejwani Paripurna Kitchen on ETV Marathi and Ranna Ghar on Zee Bangla are just two examples. Star India network is running two versions of the same food show, MasterChef, on two of its channels -MasterChef Australia on Star World and MasterChef India on Star Plus.įor those TV networks that have launched regional channels, a food show invariably features in some time slot. NDTV Good Times also has multiple food shows. While many have at least one food show - such as Colors’ Kitchen Champion - Discovery’s TLC is currently running at least 17 food shows.
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Television channels across the general entertainment and lifestyle categories are also full of food shows. The food channel, FOOD first, will be launched in early 2011.
Content creation has already begun.Īlva Brothers Entertainment has also announced the launch of a dedicated food channel, the first of a bouquet of lifestyle channels it plans to launch through its Real Lifestyle Network. It is not clear whether Sanjeev Kapoor will continue with the show, since he’s about to launch his own food channel, Foodfood, very soon, in association with Malaysia-based Astro. So what happens to Zee TV’s hugely popular programme, Khana Khazana, which has been anchored by star chef Sanjeev Kapoor since its inception in January 1993? The sources say it will, if it continues, be one of the programmes on the new food channel. Industry sources said that the channel’s test launch could be today.
Zee Network is launching India’s first 24x7 food channel, Zee Khana Khazana, on December 8.
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